Social Media Posts
Background & Objective
For a new AI-based product, we needed to recruit users for user research. I created these flyers on Figma.
I was inspired by the aesthetic of the branding of our lab with its use of pastel gradients. I also incorporated a graphic from our first product to really bring home the consistent branding and to catch user's eyes.
Challenges
A challenge I faced with creating the poster was including all the information in a way that was engaging but wasn't too busy. Since we're recruiting users for initial research, it's important they read every bit of information.
I utilized modern graphic design trends, such as iconography, and an inclusive color theme to catch the reader's attention, while also breaking information into condensed chunks in a meaningful format to make information easy to understand.
Other Designs
Here are some other designs that the team had liked but chosen not to go forward with. For these flyers, both Figma and Adobe Illustrator were used.
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Social Media Posts
Background & Objective
I was inspired by the aesthetic of the branding of our lab with its use of pastel gradients. I also incorporated a graphic from our first product to really bring home the consistent branding and to catch user's eyes.
Challenges
I utilized modern graphic design trends, such as iconography, and an inclusive color theme to catch the reader's attention, while also breaking information into condensed chunks in a meaningful format to make information easy to understand.
Other Designs